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This Privacy Policy (the "Policy") applies to Playboy Enterprises, Inc.'s and Playboy.com, Inc.'s (collectively, "Playboy") family of websites, www.playboystore.com, www.playboycatalog.com, www.shopthebunny.com, www.bunnyshopcatalog.com, www.bunnyshopcatalog.net, www.bunnyshopstore.com (collectively the "Sites"). The Sites are operated and maintained by eFashion Solutions, LLC ("eFashion", "we", or "us") on behalf of Playboy and all information collected on the Sites is collected by eFashion for use as permitted by this Policy. This Policy does not apply to other online or offline Playboy websites, products or services. This Policy explains what information we collect about you and what we do with it. We reserve the right to modify this Policy at any time, and we will notify you of any material changes to the Policy by posting the new Policy here and changing the "Effective Date" at the top. We encourage you to check this page periodically for any changes. By using or navigating any of the Sites, you acknowledge that you have read, understand and agree to be bound by this Policy or any modified Policy as posted. If you do not agree to these terms, please do not use or visit any of the Sites. What information do we collect? We collect personal information that you provide to us such as your name, e-mail address, street address and telephone number. We also collect credit card information from you. We generally collect this personal information on our registration and order forms when you sign up to receive products or services from any of the Sites. We may also collect information from our online surveys such as age, gender and income level. We collect IP addresses and demographic information (such as your zip code) and may use this data to: tailor your experience at the Sites; provide content in which we think you may be interested; display content according to your preferences; and analyze traffic to the Sites. What do we do with the information we collect? We use personal information and other demographic or profile information you provide to us to fulfill your order or request; to provide you with information about Playboy, to provide you with information from some of our partners and third party companies in which we think you may be interested; and to contact you when necessary. We use IP addresses and anonymous demographic information to tailor your experiences at the Sites